I Purchased Whiteboard CRM, What Now?

Posted on March 22, 2021

Here at Whiteboard CRM, we know there’s no telling which stage of the CRM-buying process you’ll be in when you find this post. However, it’s likely that no matter which one it is, you want to know what your next steps are after you complete the purchase of a Whiteboard CRM subscription.  

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Topics: Insider, LO Tips

Bagel Maker to Top Producer: Eric Braun Shares His Improbable Story

Posted on March 10, 2021

Like most 20-somethings, Eric Braun is a social media user; unlike most folks his age he’s used this platform to dramatically grow his business in an industry that was foreign to him not long ago. This year Braun is set to more than double his already impressive mortgage production with only four years in the industry under his belt.

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Topics: Insider, Producer Spotlight, LO Tips

Tech Tip: Learn to Use the Whiteboard CRM Pipelines

Posted on March 3, 2021

Did you know that each and every one of the pipeline sequences within Whiteboard CRM has a specific purpose and campaign specifically created to match their purpose? It's true.

Whiteboard CRM was born with the help of top producing LOs and mortgage brokers and each step in the pipeline process has been created to help our customers navigate their client and partner relationships with ease. That's why we created the videos you'll find below, so that anyone can easily learn more about the pipeline process. 

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Topics: Insider, LO Tips

Producer Spotlight: Meet Jason Frazier

Posted on February 25, 2021

Jason Frazier usually laughs as he says he was born into the mortgage industry. It's true, but the story seems a little outrageous.

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Topics: Producer Spotlight, LO Tips

Industry Spotlight: Meet Hammer Helmer

Posted on February 12, 2021

A career in sales doesn’t get any grittier than hustling Electrolux vacuum cleaners door-to-door. If you can succeed there, you can succeed anywhere. Hammer Helmer is a perfect example. He parlayed his vacuum experience to mortgage origination success and then to life as a mortgage executive before creating a company which helps originators succeed. That path—20 years in the making—is the culmination of his many successes and setbacks in the industry.    

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Topics: Producer Spotlight, Industry News, LO Tips

Dana Dodd: The ABCs of Being a Successful Lender

Posted on November 20, 2020

Mortgages are what Dana Dodd knows. As a senior at Colorado State University, she interned for a wholesaler as a part-time receptionist. After graduation, she continued worked her way through the wholesale ranks until she landed at Wachovia.

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Topics: Producer Spotlight, LO Tips

Using Whiteboard CRM on the Go

Posted on November 18, 2020

Can you imagine how it would feel to genuinely know you have more time available than your to-do list requires? Imagine knowing you haven’t left things off the list (because there’s no time to get to them), but that NOTHING needs your attention. We can’t. Who can?  

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Topics: Insider, LO Tips

Five Rules to Using Whiteboard CRM Successfully

Posted on November 4, 2020

The definition of a habit is simple – it’s a behavior which starts as a choice before becoming an unconscious action. At Whiteboard, we know that the customers who habitually use their CRM each day, have the most success. The initial choice can be tricky to stick to, but before long it’s routine and you can’t imagine your day without it.

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Topics: LO Tips

Unlock CRM Success: 5 Keys to Maximize Your Mortgage CRM

Posted on June 22, 2020

Matt Brown smelled an opportunity. Interest rates were among the lowest in years. Plus he had a CRM full of customers. How could he capitalize on this?

Turns out it was pretty easy.

With just three clicks in his CRM, Matt identified a list of 489 people based on their interest rate and date funded. From there, he created an automated text message targeting the list. 

“We worked with you on your home loan. Have you considered refinancing to lower payments?”

Within minutes, nearly 500 people received his text.

Within the first day, eight people replied back with some variation of “I was just thinking about that. Let's talk!”

By the end of the week, Matt received 12 applications, all by sending one text from his CRM. One text, sent one time—that’s ROI.

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Topics: LO Tips

How to Avoid Credit Repair Mistakes with Your Clients

Posted on June 10, 2020

We know, a person’s credit score is one of the most important factors in the approval or denial of their mortgage loan. When one of your potential client’s credit history is blocking their dreams of owning a new home, how do you help them? 

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Topics: LO Tips

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