News, tips, and tricks for getting the most out of your mortgage CRM

Her story might start out like one you’ve heard before, but by the end, we believe you’ll find this story to be one of a kind. Whiteboard CRM President Kevin Ducey sat down to chat with Brittany Black about how she got started working in the mortgage industry; continue reading to learn more about her exciting tale. 

Ernie Graham is a self-described “computer geek”—not surprising as the founder of a company called Homebot. For those unfamiliar, Homebot helps LOs and agents increase business by educating clients on building wealth through homeownership. 

Like most 20-somethings, Eric Braun is a social media user; unlike most folks his age he’s used this platform to dramatically grow his business in an industry that was foreign to him not long ago. This year Braun is set to more than double his already impressive mortgage production with only four years in the industry under his belt.

Jason Frazier usually laughs as he says he was born into the mortgage industry. It's true, but the story seems a little outrageous.

A career in sales doesn’t get any grittier than hustling Electrolux vacuum cleaners door-to-door. If you can succeed there, you can succeed anywhere. Hammer Helmer is a perfect example. He parlayed his vacuum experience to mortgage origination success and then to life as a mortgage executive before creating a company which helps originators succeed. That path—20 years in the making—is the culmination of his many successes and setbacks in the industry.    

Mortgages are what Dana Dodd knows. As a senior at Colorado State University, she interned for a wholesaler as a part-time receptionist. After graduation, she continued worked her way through the wholesale ranks until she landed at Wachovia.

In the mortgage industry CMA doesn’t stand for the Country Music Awards. It also doesn’t stand for certified medical assistant or a certified management accountant.

In fact, in our industry CMA means something totally new. The crew at Next Level Loan Officers partnered with MBS HIghway to create a course called Certified Mortgage Advisor , also known simply as CMA. Did you ask yourself why these already busy professionals would do that? We did too.

At Whiteboard, we love to dive deep with our customers, discover their successes, and then share the information with everyone. We hope to inspire you to find your own path to success. That is why we’re introducing you to Ryan Speltz.  

You may not know David Rodriguez, but he is driven to create a culture of communications between his team and his customers and partners. That's why he uses a CRM to facilitate the communication and keep them all on- track. 

Knowing that his customers are the fuel keeping his Colorado Springs business running at full speed, he has embraced Whiteboard CRM's Playbook and is excited about the decisions he's made during the last few months.  

As a professional in the mortgage industry there's little doubt that you've heard about leadPops and how they help you capture leads from the traffic already flowing to your website. 

The more leads you are able to capture, the more you'll be able to convert into customers and the more your business will grow. But what do you do if that's not happening?